OMMA Magazine has a story about Eharmony and how they went against the grain by using the word marriage in their advertising. Lucas Donat, CEO of Donat Wald, talks about how Eharmony sought to differentiate the service by focusing on people serious about finding relationships and it’s rigorous questionnaire. Donat reviews some of the cable tv and radio campaigns, and the article finishes up with Eharmony marketing executive Suzanne Nagel talking about Eharmony’s online marketing, where 70% of visitors are coming from search engines and 24% of total visitors became paid subscribers in 2004.
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
