From the press release:
In an effort to bring forth the most up-to- date content and resources to its site members, popular online relationship service True.com, and AskMen.com, the leader in men’s lifestyle content, announced an exclusive partnership.Under the terms of the agreement, TRUE will serve as AskMen.com’s exclusive online personals partner. In exchange, AskMen.com will provide its popular content on dating, love and sexuality to TRUE’s site, further boasting the online relationship service’s “U” magazine, which already touts content from TRUE’s team of psychologists, editorial staff and Psychology Today. The two companies will also work together on a series of cross-promotional events.
According to Ashkan Karbasfrooshan of AskMen.com:
We’ve been looking for an online personals partner that holds itself to the same level of quality that we do, and TRUE was the obvious choice. TRUE has clearly differentiated itself in this crowded industry via its focus on science and security.
True gets traffic from AskMen, the primary driver behind the partnership. What I don’t get is why they are going after the type of men that frequent askmen.com. I thought they were quite happy with the majority of their members being women.
True is probably paying a lot of money to be featured n Askmen.com or they have signed quite the rev share deal.
Askmen website is all about babes, “is she a stripper”, and “dating systems”, hardly the type of member that True needs at this point. Upon careful review, I see that True’s ads on the site are all bikini babes. We’ll see how this partnership pans out.
