Personals revenue grew by 11% to $54.2 million, driven primarily by a 6% increase in paid subscribers and higher average revenue per subscriber. International subscribers grew 24% excluding declines at uDate.
Personals Operating Income Before Amortization declined by 14% to $5.4 million, resulting mainly from higher customer acquisition costs relating to the company’s new marketing campaign. Operating income grew by 54% to $4.4 million, reflecting lower non-cash distribution and marketing expense and amortization of intangibles.
Revenue: $54.2M, up 11% from Q1 04 (48.8)
Operating Income: $4.4M, up 54%(2.8)
Operating income before amortization: $5.4M, down 14%(6.3)
Paid subs (000’s): 1,074.5, up 6% from 1,011.7
Higher acquisition costs were expected. For perspective, eHarmony is spending upwards of $5M a month on marketing. Only 63,000 new paying members, talk about a company ripe for a conversion marketing program. 30 dating sites, which averages out to 2,000 new members per site over 12 months. That’s 175 new members per month per service.
Full report is here.
