It looks like the battle between dating/relationship magazines One2One Living and Tango is heating up. Tango has a relationship with PerfectMatch, which has a deal with Lifetime network. Now One2One Living has announced a new advertising campaign on the Oxygen Network. There is also a strange mention of a content media server run by NSYNC band members??? and a note that One2One does not provide a dating site anymore, preferring to stick to the content play and partner with WebDate.
Interesting that the publishers would think that single people need their own magazine. At first glance, Tango or One2One don’t offer anything different from Details, FHM or Marie Claire. Tango definitely has the edge when it comes to advertising, polish and celebrity interviews, although I’m looking forward to reading the new One2One to see if anything has changed from the issue I received at iDate.
