Yahoo! is getting into blogging and social networking with Yahoo 360. The service is designed to enable Yahoo’s 165 million registered users to pull content from the Web site’s discussion groups, online photo albums and review section to plug into their own Web logs, or blogs, the Internet shorthand used to describe online personal journals.
Yahoo also is making it easier for the service’s users to connect with others who share common interests and friends — a practice known as social networking. Participants can either choose to open their blogs to the entire world or restrict access to people invited through e-mail.
Online search engine leader Google Inc., Microsoft’s MSN.com and Ask Jeeves Inc. all have become involved in the blogging movement. Google also is dabbling with a social networking service called Orkut, joining other well-known sites such as Lycos.
Along with Mike Jones, I’ve been making the case for blogs on dating sites for a while now. It’s time for dating sites to start exploring the impact blogs can have on their service. Benefits include an increase the amount of time members stay logged in (more ad dollars), people present themselves in a much more compelling way than generic profiles (better results) and increases customer loyalty (more revenue).What’s not to like?
Press release
