Enpocket, the global mobile media company, has announced the release of Enpocket Java Engine 2.0, a tool that facilitates the rapid development of customised Java applications that reside permanently on the mobile phone.
The Java Engine integrates with the Enpocket Marketing Engine, the world’s most widely used mobile marketing software, to allow targeted Java content and relevant marketing to be transmitted to individual handsets. The Enpocket Java Engine 2.0 is ready for MIDP 2.0 and 1.0, providing stronger security features and allowing for updates to an application’s core menu structure over the air.
The Java Engine adds to Enpocket’s suite of products that enable brands to build deeper relationships with the consumer using the mobile channel. Other products include Eden (the Enpocket Dating Engine), a white label chat and dating application deployed across more than 13 countries under different brand names, and Enpocket mBlog Engine, a mobile blogging application, deployed across operators in Europe and Asia, that allows users to post pictures, video and text to both mobile and online blogs.
