Saturday’s PossLTR pilot was a big success. Looks like the show got good ratings and it was a lot of fun to be a part of. The producer, the esteemed Roberto Mighty, has asked me to put out an all points bulletin for dating services interested in exploring category-exclusive sponsorship opportunities with the show.
Roberto Mighty has been producing prime-time ABC-affiliate TV programming since the mid 1990’s. His current project, “PossLTR™,” is the first TV reality program about dating after divorce. After three years in development, it had a single market test on Boston’s ABC affiliate on Saturday, March 26th in prime time, followed immediately by a one-hour Live Web Forum with relationship experts. PossLTR scored a massive rating and share, beating out “Wheel of Fortune,” “Friends,” and “Entertainment Tonight.” Surprisingly, it drew a slightly larger male than female audience in the crucial 18-49 age demographic. Roberto is interested in discussing a category-exclusive sponsorship/web development deal with an online dating service. You can find out more about the series at www.possltr.com, or email him at rmighty@celestialmedia.com.
