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Today I auditioned for a reality show about dating, did two interviews and answered a lot of canned questions for reporters gearing up for TV, radio and print articles about Valentine’s Day. What is your marketing department doing to leverage 2/14? Have you created your custom affiliate banners? How about your regular ad banners? Is your copywriter putting together a special Valentine’s Day newsletter? Date.com TRUE and Match have kicked off their annual Valentine’s Day marketing push, but I’m not seeing much from other sites I expected would have taken advantage of this special day.