Remember way back last month when I that PerfectMatch would be a part of a Dr. Phil TV special? Turns out that PerfectMatch offered one million free memberships during the show. Supposedly over 90 percent of those who took advantage of giveaway were women. How many people actually took them up on the offer? 90% of 250 people would have been a waste of time. 90% of 250,000 would have been an amazing feat. So what were the real numbers?
I see that the PerfectMatch price is now $59.95 per month. That is the absolute stratosphere for basic internet introduction services, which is what I’ve started calling dating sites, because let’s face it, people don’t date on the site, it facilitates an introduction.
PerfectMatch has created an additional web address, tryperfectmatch.com. It’s put together in a strange fashion. They lead in with a superbowl analogy, which is stale by now. Next, they continue to pit themselves against Eharmony, which I think is a bad move for a number of reasons. The founder of PerfectMatch already sold Kiss.com and udate.com to Match for $150 million, why in the world is he trying to go back to the table for seconds so late in the game? And why is he positioning PerfectMatch as the David in the David vs. Goliath battle they are trying to start with Eharmony? The logic behind this move is out there, somewhere.
PerfectMatch goes on the attack pointing out well-documented Eharmony “matching deficiencies and their exclusionary practices.” Then they go into how scientific DUET is, which they compare to Eharmony’s “generic profiler” and they don’t stop there, making sure to mention that Dr. Neil Clark Warren is a Christian author. PerfectMatch has pulled off the gloves and is starting to punch closer to the belt than any dating site to date.
I can imagine Eharmony lobbing a salvo back at PerfectMatch along the lines of “PerfectMatch, for atheists by, atheists.”
