Valentine’s Day marketing efforts
Today I auditioned for a reality show about dating, did two interviews and answered a lot of canned questions for reporters gearing up for TV, radio and print articles about Valentine’s Day. What is your marketing department doing to leverage 2/14? Have you...Nielsen personals ranking week of Jan 9.
Center For Media Research has posted several charts, including Top Online Personals Destinations, at Home Week ending Jan. 9, 2005 US, and the corresponding demographic data. According to Alexa (which should marginally be trusted as a valid datasource), Myspace...Va. panel rejects e-dating background checks
Washington Post journo Robert MacMillan writes: A Virginia General Assembly committee on Monday rejected a bill that would have required online dating companies to display prominent messages on their Web sites and e-mails stating whether they conduct criminal...How tough is it to switch dating sites
First it was Apple with their Switch campaign. Great vignettes of former PC users who had made the switch over to Mac. Recently, my bank started their own switch campaign, complete with an 800 number for assistance. This got me thinking about the PerfectMatch vs....
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
