New Match.com CEO Jim Safka was brand manager for Molly McButter nonfat butter sprinkles out of B-school. Now he runs the second-largest online dating site on the planet. I wonder what his cholesterol is like? Living up to their name, FastCompany conducted an interview with Jim in 23 seconds.
The rest of the story is about other IAC business leaders. It’s pretty amazing when you think about the synergy between all of their respective companies.
Here’s a list of partner sites:
Citysearch, Evite, Hotels.com, HSN, Ticketmaster, ReserveAmerica, Hotwire, LendingTree, RealEstate.com, ZeroDegrees, Entertainment.com, Match.com, TripAdvisor, CondoSaver.com, ClassicVacations.com, liveDaily, ImprovementsCatalog.com, eLong.com.
Find a date on Match. Maybe through a party you attended when you receive an Evite. Have you seen the beginning of social networking features there?
Get tickets for show at Ticketmaster or find a new restaurant on CitySearch. After things are going well for a few months, you go ahead and book airefare and hotel for a long weekend away and a hotel on Expedia and Hotels.com. Fast forward a few years, get married and buy your house through LendingTree.
IAC is rumored to be in high-level talks with pinebox.com to corner the final resting place market.
I could go on and on about all of the synergies between all of these brands, the potential is incredible. And yet Yahoo! continues to grow and take market share from Match because it’s easier to drive traffic from a portal you own than that is also a great brand than it is to play connect-the-marketing-dots between disparate brands.
