Match.com launched its 15-day “workout” program to help singles simplify their search for love in 2005. The “15-Day Love Challenge” offers fun and realistic advice and tips for taking a proactive approach to dating in the New Year, and it provides a convenient starting point for the thousands of single men and women who will log on to Match.com just after the holidays.
Kristin Kelly, Match.com’s Vice President of Love:
We call it the New Year’s resolution phenomenon — it’s a time when single people take stock and make a conscious decision to focus on finding a successful, emotionally rewarding relationship. While we can’t take the mystery out of love and romance, we can do our part to help millions start the New Year off right by offering them a simple, step-by-step guide to dating and finding relationships that will add depth and meaning to their lives.
Link to the Challenge, like most Match.com special sites, didn’t work on my Mac and it periodically comes up blank on my PC.
The link for Day 1 took me to my Match.com Search page. Not sure what that’s supposed to do for me. There are a few other links to your profile throughout the 15 days. Overall, the challenge is sensible, lowest-common denominator advice, like telling your friends you are single, or winking at someone, or developing your interests. That passes for a challenge? Talk about an easy assignment. Strange that they don’t hook you in to join Match.com until day four, and you can’t access the link on Day 1 without being a member. Sloppy oversight. I would have expected more of a customized experience, but knowing what I know about the technical handcuffs at Match, it’s not surprising that the Challenge doesn’t add up to much. Their hands are tied when it comes to doing to more interesting stuff, like showing an improvement in your page-views, or percentage of people they filter for you that you actually went out with. There’s lots of interesting data hidden away in your profile and they have chosed not to mine it. Yet.
