Those of you who consider yourself hotshot Search Engine Optimization types might want to look into Google’s new AdWords API (application programming interface), a back-end interface customers can use to monitor and control Google’s own systems in regard to their own campaigns. Sample code for Java, .NET, Perl, PHP, XML is here.
This is great news for those of us who feel the existing AdWords dashboard lacks the features we need to run our campaigns as effectively as we would like.
