PerfectMatch.com today announced a unique partnership with direct-response powerhouse Guthy-Renker designed to bring love, happiness and personal satisfaction to the lives of millions of people across the nation in search of relationships.
Guthy-Renker and PerfectMatch.com set a new precedent in direct-response television marketing — the first infomercial driven by an online service and the first-of-its-kind to explore the online dating and relationship phenomena. The 30-minute program will air beginning Nov. 20 in most major markets and on cable channels, including LIFETIME Television who recently signed a multi-year programming partnership with PerfectMatch.com.
Actress Josie Bissett will Serve as Celebrity Host and Help Introduce PerfectMatch.com to Millions of Serious Singles Seeking Long-Term Relationships. Bissett’s Claim to fame was her role as Jane Andrews Mancini in TV Series Melrose Place. She also appeared in one soft-core title, an Italian movie called Desire (1989).
In case you didn’t know, the PerfectMatch.com management team pioneered online dating by founding and growing Kiss.com and Udate.com, two original online dating sites that grew to more than 7 million members leading up to its sale to Match.com for $150 million.
Partnering with Lifetime was smart if the deal makes sense. We’ll see if that keeps the membership skewed towards the magic 65% female ratio it supposedly has.
