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Hundreds have submitted a mobile video profile to win a place at the world’s first video mobile dating event. The top 100 meet their match on 30 November at London’s Institute of Contemporary Arts (ICA). Hundreds of hopefuls submitted their profiles, and special booths were set up in a major London department store for two weeks where expert tips were given on how to visually improve their chances. The 100 most popular contestants voted by the public will gather at the ICA in separate rooms and “meet” by phone. The event, organised by the 3G network, 3, could catch on as the trend for unusual dating events, like speed dating, continues. “It’s the beginning of the end of the blind date as we know it,” said Graeme Oxby, 3’s marketing director. The response has been so promising that 3 says it is planning to launch a proper commercial dating service soon.

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