I belong to several dating site affiliate programs. The extra beer money is great, and more importantly, I’ve found that dating sites that are good at managing relationships with their affiliates usually have an effective marketing strategy in place.
Many large dating sites have lackluster affiliate programs. Outdated revenue share numbers and incorrect contact information drive me crazy, and most services fail Affiliate Marketing 101 by not even sending out a monthly email telling me about my performance and offering ways to help me make more money.
This week, Yahoo! bucks the trend with seasonal Affiliate incentives. Yahoo! affiliates who generate 3 subscriptions in December earn a $75 bonus. Generate at least 30 subscriptions in a calendar month and they’ll pay an extra 75% per subscription. Affiliates can earn up to $70 per subscription on top of the December bonus.
What is your company doing to bring in new affiliates and keep existing ones happy? Where are the special holiday ads and text links? Do all your ads have too much flashy bling-bling or do you go the extra mile and give your affiliate lots of choices between static, (tastefully) animated and compelling, call-to-action text links? Keep your affiliates happy this holiday season. Take care of them and they’ll take care of you.
