Match.com, already embedded in 32 countries with 15 million active members, is offering a virtual solution for the maritally challenged in the world’s second-largest economy.
Chief Operating Officer Joe Cohen:
Of our members, 80 percent said they’re looking for a serious relationship or marriage. 400,000 test members, mainly in their late 20s and early 30s, had signed up for the Japanese service, which costs 3,200 yen (16.50 pounds) monthly to contact other posted lovelorn.
Cohen estimated Japan’s online matching business will exceed $200 million (108 million pounds) in total revenues in four years.
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