Lemontonic sent out a press release stating that they have 600 new members a day and made $7,000 last quarter. Lemontonic recently crossed the 90,000 member threshold and will shortly complete its first month of paid service. Operating costs for the quarter ended September 30, 2004 increased to $2,066,385 from $82,052 in the same period in 2003 due to the costs related to developing the application and web service, brand development and customer acquisition costs, and website costs including hosting and ad serving.
The Lemontonic members use Microsoft’s Instant Messenger technology to communicate with each other, similar to how AOL’s Love.com leverages AOL Instant Messenger.
Lemontonic is looking for an additional $5 million to stay afloat, thats a lot of lemonade for a company in it’s first month of paid subscriptions. I wonder how much of that will go to Microsoft as opposed to marketing costs.
