Wal-Mart is promoting dating at stores in Germany. Customers are greeted with a glass of wine, a personal profile is filled out and a photo is taken and posted on a bulletin board. Then you walk around with a shopping cart with a bright-red bow on it and try to meet someone in the guns and ammo section. Friday night is singles night at the store, and the event plays out regularly at many of the 91 other German Wal-Marts. The events have increased Friday night sales 25% and Wal-Mart has trademarked the name “Singles Shopping” to deter copycats.
This is similar to the Wednesday night singles night that Lavalife is sponsoring at Loews. Wal-Mart. At the moment, Wal-Mart has no plans to have Singles Shopping nights in its U.S. stores.
Tip of the hat to Arul Sundaram for bringing this to my attention.
Link (reg. req’d).
