Incode Corporation today announced its plans today to acquire VanityDate, a special interest online dating service devoted to match-making for exceptionally successful and attractive singles. We covered this recently. Incode expects to close the acquisition of VanityDate in line with the completion of Incode’s proposed acquisition by BIB Holdings, Ltd. (“BIB”)(OTC Bulletin Board: BIBO). Here’s more. Incode believes that community-centric niches are inclined to higher rates of conversion and retention and are therefore capable of lower subscriber acquisition costs and higher rates of return relative to generic services.
Go check out Vanity Date’s website. It’s “alpha”, branded “survival of the prettiest” and of course no dating site should be without the usual photos of tight abs, tattoo’d lips(ouch!) and side cleavage.
In what is obviously a first for a dating site, the home page clearly states, “You must be of legal copulation age” and goes on to say “you most be good looking or you will be rejected.” Talk about lowering subscriber acquisition costs, they’ll have to pay people to sign up.
