In August, more than 16 percent of those active on the top five dating sites, including Yahoo Personals and Match.com, were 55 and over, and more than 5 percent were 65 and over, according to Nielsen/NetRatings Inc. That’s up from 15 percent in the 55-plus category and 4.8 percent in the over-65 group a year earlier. Overall, the number of people active on top dating sites grew to 22.53 million in August from 22.28 million a year earlier. So much for growth in this segment.
This kind of reporting drives me crazy. “Imatchup.com, a dating site with 2.5 million members, said the number of users 55 and older is rising as much as 30 percent faster than its total population.”
Thats like MatchLive stating revenue is up 200% and then shutting down operations a few months later. Where’s the baseline? Link
