Lavalife just teamed with Loews Cineplex to launch “Click at a Flick” screenings exclusively for singles. Two Wednesdays a month, guests are invited to arrive at the Loews 34th Street 90 minutes before the show to meet, mingle and enjoy an open vodka bar — all for the $10 movie ticket. Theaters are transformed into a pre-show “adult playground” complete with spin-the-bottle and dirty dice tables.
Match.com, for example, now hosts 14 to 16 events a month in the New York area alone, ranging from bar nights to scavenger hunts and tennis matches.
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