WENHAM, Mass., June 4 /PRNewswire/ — Mullen announced today that
Match.com, the global leader in online dating, has selected the agency’s
public relations group to orchestrate a multi-faceted consumer public
relations campaign to drive category leadership and support key product and
corporate initiatives throughout the year.
The PR assignment follows a competitive review of several agencies.
Match.com has not had an outside PR agency in the United States since 2001.
Mullen will work in close collaboration with Match’s internal public relations
team, which is located in San Francisco and Dallas.
“Our decision to bring on an external public relations agency to support
our internal staff is a testament to the significant interest and opportunity
in the on-line dating category that we are experiencing,” said Trish
McDermott, vice president of romance, Match.com. “In Mullen, we recognized a
powerful, consumer-savvy agency with a great track record in bringing highly
creative, integrated campaigns to life. Given the combined strength and
cultural similarities of our organizations, we anticipate this will be a
strong and successful relationship.”
“We’re thrilled to partner with such a powerful brand and category leader
as Match.com,” said Sheila Leyne, executive vice president and director of
public relations, Mullen. “On-line dating is fundamentally changing the way
relationships are formed, and Match is at the forefront, delivering new
technologies and innovative programs to its members. Our integrated efforts
will underscore this category leadership, while establishing Match.com as the
authoritative voice of singles around the world.”
About Match.com
Operating more than 30 online dating sites, in 18 local languages,
spanning six continents, Match.com is the world’s leading online dating and
personals property, according to the April 2004 global ranking by
industry-leading independent measurement firm comScore Media Metrix.
Match.com offers the industry’s most advanced and comprehensive matching
technology — the exclusive Total Attraction Matching(TM) system — which
incorporates powerful, scientifically-based personality profiling tools and
the first and only physical attraction matching platform. Since its launch in
1995, Match.com has been leading the industry in providing a wide array of
tools and resources for its 12 million members seeking long-term, committed
relationships or marriage. Match.com provides wireless dating
(http://www.matchmobile.com), Online SpeedMatching (http://www.OnlineSpeedMatching.com) and
events opportunities for singles through its sites MatchLive.com and
SpeedMatching.com, both operated by its affiliate, MatchLive, L.L.C. Based on
resignation survey data the Company calculates that more than 200,000
Match.com members met the person they were seeking on the site in 2003 alone.
Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI).
About Mullen
Mullen, an Interpublic company, is a full-service agency known for its
interdisciplinary team approach to building brands. Mullen’s client portfolio
includes General Motors, XM Satellite Radio, Stride Rite Children’s Group,
Sealy, Wachovia, Eddie Bauer, LendingTree, Swiss Army Brands, Four Seasons
Hotels and Resorts, T.J. Maxx, FORTUNE, Pennsylvania Department of Tourism and
Highmark BlueCross BlueShield. Headquartered in Wenham, Mass., the agency
operates full-service offices in Winston-Salem, NC, Detroit, Mich., and
Pittsburgh, PA. For more on Mullen, visit http://www.mullen.com.
For further information, please contact: David Swaebe of Mullen,
+1-978-468-8932, david.swaebe@mullen.com; or Bridgette Cush of Match.com,
+1-214-576-9514, bridgette.cush@match.com
