Fox News story about the role of cell phones in dating, which is much more popular in the UK and Japan than the US, although that will change as more services become available which aren’t tied to any one particular service.
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Match.com, launched Match Mobile last year, which allows singles to view profiles and photos of other singles on their cell phone display screens and then send chat requests to begin flirting via text message.
The mobile service, which currently has 67,000 profiles — 69 percent male and 31 percent female — appeals to a younger demographic, according to McDermott.
“It’s more of a 20-something product than a 40-something product,” she said. “Mobile phone dating was for us a way to reach out to a community of single people who feel comfortable texting.”
About 80 percent of Match Mobile members are 34 and under, while only 60 percent of overall Match.com members are in that age group.
