At nearly 30 million visitors per month Match.com’s sites together get nearly three times more traffic than its nearest competitor’s. he sites, which include udate, have 12 million registered members. Regardless of geographic region, the male/female breakdown holds steady at 60/40. The target demographic for the central Match.com site is a 28-45 year old who may be willing to pay up to $19 per month to find a partner for a “serious” relationship.
The sites gain 46,000-48,000 paid subscribers and lose roughly 16,600 per month, for a net gain of 30-32,000 new paids per month. We predict at this rate, Match.com will hit one million paids by mid-April 2004.
An average of 40% lapsed subscribers ultimately return to become paid members once again, presumably when their relationships hit a downswing.
