The Science of Matchmaking

The latest craze in online dating is the science of matchmaking. Emode tests your IQ, weAttract gets to the bottom of you instinctual preferences, Colorgenics has a plethora of quizzes and tests, and eHarmony attempts to match people based on a long questionnaire written by Doctors.Yahoo! personals has the strangest personality quiz, while Match.com uses the weAttract system which is actually a fun experience, plus you can share your personality report with potential matches. The problem is that while proprietary systems, patents and PhDs are all very exciting, the questions are not tightly integrated into the service’s matching system and the end result is that people don’t seem to be getting better matches. Everything in the online dating world is first generation technology, and while the amount of people using online dating services keeps growing, the services themselves are not keeping up with the demands of their users, unless you call a wine tasting a value-added experience. Lots of interesting things are happening behind closed doors at the services, over the next few months we will see a lot of changes in the online dating industry, from new features and functionalities. All I want are better matches, is that so difficult?