USA Today wrote on 5-22/02 that “Citing customer complaints, Yahoo will soon drop a fee it began charging in October to people who want to place enhanced personal advertisements on its online dating service. But people browsing Yahoo’s personals didn’t like the fact that the same enhanced ads were at the top of the list, often for days at a time, according to Katie Burke Mitic, general manager of Yahoo Personals. Users found it annoying to have to scroll through the enhanced ads to get to the regular ads.
So now Yahoo plans to drop the $4.95 fee, probably within the next two months, Mitic told Dow Jones/AP Tuesday. It will abandon priority listings and incorporate other enhanced features, like multiple photos, into the regular ads, which will continue to be free. Browsing the ads also will remain free.”
