CGI Holding Corporation, which plans to seek shareholder approval to change its name to Think Partnership Inc. (“THK“) today announced that the Company has entered into a letter of intent to acquire Litmus Media, Inc., which has developed and implemented revolutionary real-time “in the clickstream” click fraud detection and protection technology. By protecting advertisers on its ValidClick platform from click fraud, click-to-transaction conversion ratios are higher and therefore advertisers can justify paying a higher price per click, which in turn attracts website publishers to Litmus’ profitable and rapidly growing ValidClick Network. Litmus has also developed and implemented a highly effective patent-pending abandoned shopping cart recovery technology called Second Bite, which has been demonstrated to increase sales for online retailers. The Company expects Litmus to add more than $4 million of pre-tax income to the Company during 2006.
More at Yahoo News.
[tags: litmus media, think partnership]
