Online dating industry veterans continue to attack JDate’s market share. This time it’s Avalanche LLC, which runs Date.com, Matchmaker and a number of other sites.
According to CEO Meir Strahlberg:
The outlook for Jewish online dating was bleak. While several have tried, no one has successfully been able to compete with the monopoly that JDate has over the Jewish singles market. Until now, they were the only Jewish online dating website that caters to every level of Jewish observance, and for people dissatisfied with the pricing or service that JDate offers, the only options was to join general dating sites like Match.com or eHarmony. I felt that it was time to provide Jewish singles with an alternative to JDate. In the last year we have created just that, and we are committed to improving the Jewish online dating experience, and breaking the stranglehold that JDate has over this market. Since Jewcier is run by Jewish singles, we understand the problems Jewish singles face in both offline and online dating. We’re bringing a respite to the issues Jewish singles face, and helping create Jewish relationships in a relaxed and fun environment.
Introducing the rather uniquely named Jewcier. Jewcier employs a rigorous screening process to ensure that only the highest quality Jewish singles become members. I parsing statements like this. What makes up a high-quality Jewish person? How can a site only attract high-quality people? It’s a dating site, anything goes. Big ad spend isn’t going to drive high quality Jewish singles to Jewcier. Strong branding, quality customer service and relentless booting of spammers and scammers is what’s going to work.
The scientific matching system supposedly analyzes over 100 different profile attributes to deliver the most compatible Jewish singles. I wonder if the results are better than what JDate delivers?
IMHO, the argument that Jewish people can run a better dating site for Jewish singles is absolutely absurd. But then again, look at Sam Moorcroft at Christiancafe.com, who does a phenomenal job, which I believe is in part due to his strong faith. Personally I don’t think that singles give a damn who runs the site they are on for the most part. They just want to hook up, date, get married, whatever.
Jewcier (I can’t get over the name!) is free to join. Non-paying members can create personal profiles, search and read profiles, and read and respond to emails from other members. If you want to actively send emails and instant message with members, you need to become a paid member.
