Bill Broadbent at Instinct Marketing said:
If the average call cost is $10 and you have a ballpark labor cost of $4 per call (20 minutes with $12 total hourly comp) and say a 20% optimistic closing ratio (from call to paying customer) you’re looking at an acquisition cost of $70 per customer. Maybe that would work for the eHarmony’s and Perfect Match, but not the common personals site running their current models.
Read the rest of his quote. This is going to be a popular topic as more dating sites start to use call centers to drive customer acquisition.
[tags: customer+acquisition, instinct+marketing]
