Dating site are getting a little too comfortable announcing the total number of members over the lifetime of the service in their marketing pitches instead of say users active in the last 30 days.
I feel like a crotchety old man having to write this same blog post every month or two, but When Zoosk says 50,000,000 singles, are those recent logins, active profiles in the last year, or profiles in their database going back to 2007?
I wonder how many active people on Zoosk you can email and hear from today without the other person paying to read your email. What do you think, 500,000 profiles? More or less?