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Exrated.co is a new rating site that empowers singles by giving them character reviews of potential dates, including pros and cons from punctuality to looks to generosity, grooming and more.

I like the idea of Trip Advisor for dating, very effective branding, but the owner of the site will soon realize that only ratings people put on these types of sites are negative and there are several other more established sites that already do this.

Reputation needs to be built into the dating site in question. For now, I’d rather spend 5 minutes on someone’s Facebook profile than read a review from a jilted ex.