James Currier, the Founder the Tickle, emailed to share that Tickle’s dating service, LoveHappens, got the highest customer satisfaction rankings from online customers of any online dating site. The study was done by Keynote Systems, who you may remember as a presenter at iDate last year.
James mentioned Keynote was just looking at the satisfaction of people using the site, not the overall numbers. That said, it’s clear that Monster drives a ton of traffic to LoveHappens.
I was quite surprised to learn of LoveHappens’ ranking, so I spoke with Keynote’s Dr. Bonnie Brown, in charge of Methodology & Research and Bonnie Morris, product manager.
We covered a lot of ground during our conversation, here are some of my notes. Thankfully, the press release is very thorough and contains a lot of interesting information.
According the Dr. Brown, the customer study was the most surprising.
Keynote measured responsed from 1,500 customers as they interacted with various popular dating sites.
They gather their data from a research panel which screened for having dating site accounts and can log into their existing service and provide feedback.
They polled 100 customers per dating site and constantly cycle the panel participants.
Yahoo! Personals is king when in terms of success in online customer acquisition.
Nearly twice as many prospective True customers described the site as “safe” and “trustworthy” as those prospective customers visiting other sites.
I was confounded at their inclusion of HappyMarriage (part of Tickle) and Lavalife and that American Singles edged out Eharmony.
Keynote’s Dating Services Report was done on a custom basis beginning and will be an annual report going forward. Contact me if you’re interested in learning more, as I’m trying to put together some research materials affordable by dating sites that may not necessarily have the $10,000 – $30,000 the larger dating sites pay for competitive research studies.
[tags: keynote+systems]
