30 Million dollars for 18 million email addresses, on annual sales of $25 million. Someone help with this, what’s it all mean?
Monster Worldwide (MNST) said it’s buying Tickle, a 5-year-old San Francisco-based company that’s drawn members by offering psychological and personality tests. Internet surfers may be familiar with that pop-up advertisement of Einstein’s IQ test. The site, while being cast as a career assessment service, looks more like an online version of Cosmopolitan magazine, with its bevy of questions and surveys.
No matter. Monster found it attractive enough to pay $29.5 million in cash and 1 million of its shares for Tickle’s membership of 18 million active users. There’s another $40 million that could be paid out over three years, conditioned upon Tickle meeting certain financial hurdles. The 1 million shares were worth roughly $24 million on Monday, when the transaction was announced.
On the acquisition news, Monster’s stock fell 2 percent to $23.82 in Tuesday morning trading. Release
