Snapshot of details related to Match.com.
- Personals revenue up 33% (49.7M to 66M)
- Operating income up 472% (2.8M to 15.8)
- Paid subscribers up 19% (989.8M to 1.178M)
- International subscribers grew by 13%
Match is squeezing more money out of each subscriber and not by increasing subscription lengths. What they have done this quarter is increase pricing, spend a ton of money on advertising, and launched Chemistry.com. I wonder how much it cost to develop Chemistry.com?
There are a lot more online daters due to ongoing exposure, both through advertising and word-of-mouth. By picking up these subscribers, Match is getting into Yahoo Personals territory with these numbers.
