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Just got off the phone with an investment advisory firm with a couple hundred billion under management. Money, as usual, continues to look for places to go/grow.

Creative uses of the Hunch API. Hunch has long offered an API to allow developers and tinkerers to tap into Hunch’s Taste Graph in creative ways. Take music tates from Last.fm, taste graph from Hunch, data from Facebook and you have the makings of a pretty sweet foundation for a thorough “tastes and preferences” profile. Of course OKCupid does this all internally, but I fear that people are starting to suffer from Q&A fatigue.

Twitter can tell you political leaning: On Twitter, Conservative (or Liberal) by Association – NYTimes.com.  Active users of Twitter are revealing their political leanings even if they are careful not to post about politics, a group of researchers at Duke University says. Their research stems from an effort to rank 2010 primary candidates by political ideology. The researchers — David B. Sparks, Frank J. Orlando and Aaron S. King — analyzed whom politicians were following on Twitter, and who followed them. They then ranked the politicians on a political spectrum from the far left to the far right; the results dovetailed with ideological ranking systems based on the politicians’ voting records.

It turns out I have a blogging twin. Meet Julie Ruvolo. Her article, Why Advertising Won’t Save Online Dating Sites, is fantastic.

Another good article on Ad Age, this one is by Irina Slutsky: Facebook Test Mines Real-Time Conversations for Ad Targeting | Digital – Advertising Age.