According to a new report from the Online Publishers Association, consumer spending on online content grew to nearly $1.6 billion in 2003, an increase of 18.8% over 2002.
The organization’s “2003 Paid Online Content U.S. Market Spending Report,” conducted in partnership with comScore Networks, found that Personals/Dating sites reaped the most revenue, with U.S. consumers spending $449.5 million on Personals/Dating content in 2003, up almost 50% from 2002.
The top three paid content categories, Personals/Dating, Business/Investment and Entertainment/Lifestyles, accounted for 64% of total online content spending in 2003, up slightly from 62.6% in 2002. Online Personals/Dating remained the leading paid content category in 2003, accounting for 28.8% of all paid content spending. The Personal Growth category grew by 104.5% from $44.3 million in 2002 to $90.7 million in 2003. Download full report.
