Will the dating industry take advantage of Facebook’s new Sponsored Stories ad units?
There are two types of sponsored stories for Facebook page administrators: “Like Stories” and “Page Post Stories.”
The most incredible aspect of these upgrades, outside of the fact that advertisers get to split test their ads more effectively, is that Facebook is charging advertisers to recirculate users within its own site. It’s an absolutely genius system that we have discussed many times before, and it’s one that I personally have never seen executed so effectively by any large online property. Not even Yahoo, a company with one of the most impressions on the Internet, has figured out a way to charge advertisers for driving traffic to the search engine’s own properties.
Read more at All Facebook’s Facebook Rolls Out Major Upgrades To Ad System.
