You: Dating site that send out eighty bajillion emails a day.
Problem: Most of them end up in the spam folder.
Solution: Eloqua’s 6th rule of content marketing is: If wonky, lean into it. And that’s what we did with the Grande Guide to Deliverability & Privacy. It’s a veritable key to two of the most tightly sealed “black boxes” in marketing: (1) how to make sure your email gets delivered, and (2) what you need to do to safeguard the privacy of your subscribers. Like all truly valuable content, the Guide is vendor and technology agnostic. In fact, much of the content was contributed by Return Path, which is widely regarded as one of the most knowledgeable and respected companies in the “deliverability” space. In other words, the Guide not only contains diverse perspectives, but it also includes the thinking of the very best in the business.
Favorite quote so far “A happy customer tells three friends. An unhappy customer tells Google.”
Its interesting to see that email is going out of style for so many people. The new Facebook/Twitter/IM communication complex is going basically kill off the need for email for many people in coming years.
Still waiting for my unified dating inbox.
