Duane Dahl, CEO of PerfectMatch, wanted me to pass along his response to my post about the father-daughter date scene in Must Love Dogs.
As our team consulted from the early days of the script we are in fact thrilled with our historic integration into this terrific feature film that features an all star cast including Diane Lane, John Cusack and Dermot Mulroney. Warner Bros. has been a terrific partner. Featuring Perfectmatch.com in the trailer and in all tv ads – was truly wonderful and shows how seamless the product placement was.
We look forward to the continued significant lift as the film arrives in theaters….all the way through to DVD sales, and airings via Rentals, Airplanes, HBO, Showtime, Cinemax…and on and on. Keep in mind…this is entertainment and this is a romantic comedy….if this were a movie about site run by an evangelical Christian that discriminated against divorced women and gays and it had our brand attached….THEN we’d be embarrassed and concerned. Our team has been in the dating space since 1995….we can have a little fun for the sake of entertainment – and the audiences are loving this film!
[tags: perfectmatch]
