Anotherfriend.com, Ireland’s largest dating site, has launched Thomas Technologies personality assessment tools.
Thomas Technologies provides private-label behavioral assessment software to the online dating industry. AnotherFriend launched two of their web dating products – Personality Assessment and Personal Feedback reporting. Two additional products, Essay Coaching and Compatibility reporting, are scheduled for release later this year.
I have gone through their product offerings, a suite of personality assessment and coaching tools useful to online daters. While the results have a way to go to measure up to WeAttract in terms of consumer-sexy, I found the short and simple questionnaires provide enough quality information to be considered useful. Integration remains murky, dating sites must figure out how to integrate the tests and results.
Patrick Marshall, Directory, Thomas Technologies:
We’ve heard loud and clear from Web-dating users that they are looking for tools to learn more about one another beyond their profiles as well as gain further insight on themselves, and Thomas has delivered on this demand with its Web-dating products.
Thomas and it’s competitors are busy developing new tools and services and lining up new customers as dating sites are struggling to find new ways to increase conversion rates and reduce customer churn.
Press Release
[tags: thomas technologies]
