Last week I had the pleasure of having breakfast with Kim Kaplan at Plentyoffish. Since then I’ve been spending a bit more time there and on their new site, eVow. As someone who often states that I feel like I am a brand guy living in and ad-driven world, Kim’s comments reinforced my feeling that the dating industry sucks at branding, but its getting better. Step one, less boobs in ads.
If your dating site marketing department is stuck in the rut of trying to sneak nipples and side-views past ad network filters, you’re missing out on many incredible opportunities to drive traffic without being so creepy. Thats a big reason why there are 70 million singles *not* doing online dating in the US. Want to talk about it?
