I just saw a commercial for yet another movie with a theme centered around online dating. It’s clear that a few savy dating sites have made deep inroads into Hollywood. Obviously the product placement bug has hit the dating industry, PerfectMatch is prominently mentioned and the website is shown in every trailer for the movie I’ve seen. Of course I forget what the movie is called.
The disturbing part is that one trailer has the main character being set up on a date with her own father. I bet PM is not all too thrilled about the context in which their brand is promoted, quite a negative impact. Talk about the perils of scientific matching!
Marvel Comics and Yahoo! Personals bring you…
Lions Gate Entertainment and True.com present…
It will be interesting to see how the brand lift due to movie exposure effects signups.
Side note: I was walking to get coffee yesterday and my corner Boston Public Library annex has a Dr. Neil Clark Warren book, Falling in Love for All the Right Reasons : How to Find Your Soul Mate, prominently displayed in the window. New online dating books are in the works at various publishers, I count at least 5 with more to come.
[tags: perfectmatch]
