The Dating & Discovery consulting group at Corante, which I lead, has been ramping up a variety of consulting services that we have begun offering to dating sites.
Dating Site Critiques: More and more sites are asking to be audited. Mostly niches serving unique communities and startups preparing to launch, although I expect larger sites to sign on when they catch wind of the results. Optimal clients are dating sites that are open to implementing changes in their site design and business model to adapt and thrive during periods of contraction. Willingness to do whatever it takes to achieve their goals and having the resources and people-power available is another key indicator that we should be talking.
Sites are analyzed it from a number of different perspectives: visitors/members, customer conversion process, flow and layout, marketing message and external advertising/marketing review.
Special focus is given to a review of the goals and activities surrounding the core business objectives and helping clients become more proactive towards changes in the marketplace.
Depending on the situation, new features and technology recommendations may include open profiles, weblogs, personality testing systems, social networking partnerships, new search systems and more.
The client ends up with a clear roadmap to achieving their business objectives and an action plan to implement the findings.
Overall response has been positive to date. Contact me if you would like to learn more about Corant’s Dating & Discovery Consulting services.
