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True has sent out a press release about their recent study of 30,000 men. Main finding is that “single fathers surprisingly have an edge over single men without children when it comes to characteristics that promote deep relationship bonding and overall relationship stability.”

I love the fake customer quotes, so obvious it made me laugh. Who writes like this and adds a Trademark?

Richard, a soon-to-be empty-nester in Dallas, Texas, advises his dating peers to get real:

Be realistic with yourself when it comes to dating — “The last thing you want to do is waste time with someone who doesn’t genuinely accept the fact that you’ve got kids. Use the TRUE Compatibility Index(TM) to reduce your rejection rate and find someone who’s willing to date a single parent.”

TRUE’s profile coaching service is mentioned, which is actually CEO Herb Vest’s wife. With 3 million profiles she must be very busy.