Sex.com sells for $13m: Fascinating story about bankruptcy, fugitives and Clover Holdings Ltd, the new owner based on the Caribbean island of Saint Vincent.
Match.com UK suggests its members form 80 relationships a day.
*IPSOS OCT 2009
A study carried out by Ipsos for match.com in the UK identified that every day the equivalent to one hundred and sixty members leave the site as couples.
1,000 former match.com members aged 25-60 yrs were interviewed online between the 5th October and 21st October 2009. These members left the site between October 2008 and September 2009. One hundred and sixty members leaving as couples is calculated by the extrapolation of the percentage number of former members who found a partner and consequently cancelled their subscription. Ipsos weighted the sample so that it was representative of the structure of match.com’s former subscribers and the following calculation method was used:
- – 344,681 people ended their subscription between October 2008 and September 2009
- – 1,000 of these people were interviewed
- – 17% gave finding a partner on the site as their reason for leaving
- – 344,681 was multiplied by 17%, which gave the number of couples per year, then per month and per day.
Source: affiliate spam leading to this Match UK landing page. Ninety-nine percent of dating site affiliate marketing ends up in my spam folder. The only emails that ever get through to me are about Match.
17% is very high, good for Match. However, that could be plus or minus a lot of percentage points.
Facelette: It’s FaceTime Meets Chatroul… You Know The Drill (Tech Crunch).
AffCon 2010 – Miami: The Affiliate Marketing Convention.
Happy birthday to me. 
