This Detroit News article states that EHarmony attracted 2.7 million visitors in March, according to ComScore Media Metrix. “The site lags far behind bigger, better-known sites such as Yahoo Inc.’s Yahoo Personals, which drew 5.9 million visitors, and IAC/InterActiveCorp’s Match.com, with 4 million.”
EHarmony does the matching for you, and you can’t view profiles unless they match you, so what’s up with the 2.7 million visitors if only ~300,000 are paying? Are the rest of them reading the advice page, browsing the bookstore or buying friends gift subscriptions?
