Mark Thompson at WeAtract emailed to follow up on a previous conversation. He sees a a need for a personality test product that 2nd and 3rd tier sites can use. WeAttract is working on this and addressing some of the IT integration issues. Smaller sites have Cadillac tastes and Geo budgets. They want the sophistication and rich media of tests that costs millions of dollars for the big players to develop. The ability for us to deliver affordable, modular, rich media designs has certainly improved dramatically, but the price point can still be an issue.
Personality Tests have quickly become a “standard of practice” or simply a cost of doing business, from some points of view. WeAttract played a role in creating this standard, the exclusive focus on “personality” and on “tests” was never our intent.
Personality is only one of many approaches to connect folks…and “tests” are certainly not the only or most desirable way to learn about people.
Good stuff from Dr. Mark. New products coming from WeAttract soon, stay tuned.
