Trendwatching is always coming up with cool terms to describe trends. Last year, they used ProfileDoctor as an example of FEEDER BUSINESSES.
…New businesses and services that feed (off) New Economy (there, we said it!) stars like eBay, Google, Match.com, or Amazon. FEEDER BUSINESSES often create a win-win situation: they make it easier for consumers and businesses to use a key service that, thanks to its popularity, reach and depth, has become so sophisticated that getting the most out of the service requires help from specialists.
Now the guru’s have coined the term “Tryvertising“, which is all about consumers becoming familiar with new products by actually trying them out. Kind of like the 3 or 7-day trials that several dating sites have been experimenting with. If your site offers “free tastes”, what has your experience been with conversion rates at the end of the trial?
