Match.com is performing user testing a new dating product. Match.com will arrange six four minute virtual “mini-dates” that will occur within an hour. Participants view each other’s profiles while they speak on the phone. Then they vote their interest. “A new and more efficient way to date from the convenience and privacy of your home.” Six minutes x 4 dates = 24 minutes, what happens the other 36 minutes of the hour?
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
